Adrien Roose, Founder & CEO

Serial entrepreneur Adrien launched his first company in 2012 in the food delivery sector. This is where he became aware of the problems of urban mobility and led him to launch Cowboy in 2017.

Tanguy Goretti, Founder & CTO

Tanguy built his first site at age 15 and co-founded Djump while still a student in UCLouvain.

Karim Slaoui, Founder & VP Hardware Technology

Karim was Roose’s co-founder and COO of their previous food-delivery business.

Mark Vincent, CFO

Before joining Cowboy, Mark built his career in senior Finance leadership roles at Revolut and NatWest Group. He is a Fellow of the Institute of Chartered Accountants of England & Wales.

Richard Ascott, CMO

Rich has spent his career building and scaling aspirational consumer brands. Prior to joining Cowboy, he was Chief Brand Officer at Vashi. Before joining Vashi, Rich was CEO of Just So which he evolved into an award-winning creative studio.

Charles Van Haverbeke, COO

Before joining Cowboy, Charles launched UberEats in Belgium, after which he managed country operations for UberEats Belgium, one of the first countries to be cash flow positive.

Olivier Barleben, CSCO

Oliver's most recent role was Head of Procurement for Philips’ Hospital business. Before that, he reported to the COO of Philips.